The term ‘Wellness’ encompasses a wide range of parameters by today’s standards. It applies to your mental, physical and emotional wellbeing. In other words, there is more to good health than just basic mind and body care. You need to feel well in every aspect of your life. This involves monitoring and changing your lifestyle in terms of diet, exercise and an environment that is conducive to peace of mind, which you can learn by acknowledging yourself with spa.
Spa and Spa therapies have been around ancient times in many different forms that reflect the cultural, social and political view in which they all are embedded. These practices are now being rediscovered, integrated and branded to create a new global industry that draws from a range of aligned industries. These include beauty, massage, hospitality, tourism, fashion, food, beverage, health, fitness as well as complementary, conventional and traditional medicine.
It is apparently not known exactly where the word spa originates from. There are however two theories about this, one is that spa is an acronym for the Latin phrase, "salus per aqum," or "health through water." The twenty-first century is witnessing a tremendous escalation of spa centres in the Indian market. Earlier considered a luxury, now visiting a spa has become more of a routine exercise than an extravagance. Although as compared to nations like USA, the spa industry in India is still in its nascent stage, but is gradually picking up speed.
- In India, there are 2300 spas that have created direct and indirect employment for more than 400,000 people.
- In the next four years, 700 new spas, both homegrown and international brands will open in India to meet the growing demand.
- The Indian Spa industry is highly fragmented with spas across the country. A few brands like Kaya Kalp, Maya Spa, Taj Jiva Spa, Ananda in Himalaya, Amatrra Spa have a chain of outlets in the country.
Types of Spa
The growing opportunity in spa franchising can be attributed to the availability of various spa formats. These include:
This is the most standardised format of a spa. In this, the people visit for professionally administrated treatments like facials, massages or even therapeutic treatments. Spas offered by Shahnaz Husain Group, VLCC etc. come under this format.
In this format, the spas are mainly a part of a luxury hotel. Nowadays spas are coming up at holiday resorts and remote destinations, where people come for relaxation. Large hotels having branded spas come under this category. Ananda spa is one of the premium examples of a destination spa.
An increasing number of people are visiting spas for medical treatments. Thus, a new format called medical spa has also come into being.