“Road Show” when we heard this name we start imagine about some kind of entertaining shows organized on the roads. This is an interactive tool to inform public in an entertainment way. Road Show is a way to aware people of all categories in which Client convey message with the help of Entertainment. Most of the times it adds the color & adventure like a travel show that will go for a long period in different parts of the country. These shows are organized for promotion of any product or for campaigning on social issues.
Road show events may attract hundreds of prospective buyers interested in learning more about the regarding products to be launch. The events may include multimedia presentations and question-and-answer sessions, participatory games in the presence of company’s promoting team. Road shows include a very high level version of the company's business plan, including the background of the company, experience of the management team, product features, analysis of the competitive landscape, and expected and actual results. In present scenario most of the companies take advantage of the Internet and post versions of road show presentations online. The road shows are expensive, as it includes multimedia, publication, audio-visual presentations and travel. Therefore, the quality of the road show must be of the highest standard.
Road shows organized by Indian government to promote Indian culture on International levels. Incredible India Road Show was arranged in Fete de Geneva in 2011 include advertising in print & electronic media, participation in fairs & exhibitions, and organizing seminars, workshops.
Road Show Services
Companies organized road shows themselves or sometime they take help of organization companies. These companies fulfill all the requirements for a road show like -Site selection, Vehicles, Branding, Elements building, logistics, manpower etc. Some companies are Creative Media Peoples Group, Ghaziabad, Katyani Advertising, Delhi, Miracle Magic Entertainment Co., Opus World.
Successful Road Shows
Indian Tea Association, the apex body of country's tea industry, organized "India Tea Road Show" in key domestic markets in two phases. The first phase the show was organized in February (14-17) in Hyderabad, Mumbai, Ahmedabad and Jaipur. In the second phase the road show held in Amritsar, Delhi and Kanpur from February 28 and March 1. The road shows are aimed at improving the interaction between producer and buyers and understanding the dynamics of the regional markets. Second example is related to the Road Show organized by Coca Cola Company on 27th May 2012. Thums Up, India's largest selling cold drink, gave its consumers in Ghaziabad an opportunity to experience the 'Thunder 'like never before at the 'Thums Up Toofani Zone' event. The event was preceded by a five-day road show that showcased a mini 'Toofani Zone' with a set of BMX riders and Park our artists performing as a teaser to the main event. The road show Thums Up 'Toofani Zone 'traveled on to cover cities like Allahabad, Varanasi and Kanpur with its eclectic mix of adventure activities. The road shows helps to promote the publicity of the above brand.