Trade Fairs

Introduction

Trade means business and every business needs to exhibit their products & services for promotion. They can achieve this promotion easily through demonstration of the products in a public place. This opportunity they will get in Trade Fairs. Trade Fairs are organized in different parts of the country to give a common platform to all participant companies to exhibit their new products, services to the public. There are two positive aspects of these fairs, one for the manufacturer companies to show their new products, services to common people and these fairs also beneficial to people as they get knowledge of new gadgets, trends, products & services. International Trade Fairs are a Knowledge Hub to Big Industries and Investors as they get knowledge about new developments and examine recent market trends and opportunities in different fields.

Association

In India, ITPO (Indian Trade Promotion Organisation) provides a wide spectrum of services to trade and industry. ITPO as the nodal trade promotion agency of the country has been playing a pioneering role in the national trade growth. ITPO has been managing the Pragati Maidan exhibition complex in New Delhi, known as India's world class exhibition complex. It works with the collaboration of different Trade fair organizing companies in different parts of the country like CII, CTC (Chennai) to manage Trade Fair on National & International Level. ITPO, organizing Trade Fairs on International Level to exhibit new Indian Business trends & development at International Platform. ITPO are scheduled to be organized during the year 2013-14, 60 Fairs/Exhibitions, in Pragati Maidan. Famous Trade Fairs on different theme are organized in 2013 in India are TIF travel & tourism Fair, "Plastivision India” is India's premier industry trade fair organized by AIPMA (All India Plastic Manufacturers’ Association), CII also organizing Trade Fair in Chandigarh every year.

Future Trends

In future prospect Trade Fair can contribute a high ratio in the annual contribution in the Indian Economy. Overall this is a very interactive way to promote New Trends of Indian Business & Industry in the Global Market. The success of Trade fairs with increased exhibitor & visitor participation including high-volume business growth and economic growth. International trade fair organized in Pragati Maidan in New Delhi every year gives a platform to Indian traders to show their potential in the front of the International Trade Market. Also they get a chance to enhance their knowledge & experience the new Gadgets of International Traders.

Growth

Trade Fairs are beneficial for the organizing companies & they also contribute to the GDP of Indian economics. The organizing companies Costs include space rental, design and construction of trade show displays, telecommunications and networking, Internet services, travel, accommodations, and promotional literature and items to give to attendees. According to the ITPO report of 2013 Indian government gets profit from Trade Fairs, ₹152.29 crores as against ₹183.03 crores of the year 2011-12 and ₹70.87 crores of the year 2010- 11. The total income generated during 2012-13 is ₹336.58 crores as compared to ₹373.80 crores during 2011-12 and ₹305.12 crores during 2010-11.