India's telecommunication network is the second largest in the world based on the total number of telephone users (both fixed and mobile phone).
In the current scenario, mobile internet applications enable consumers to access a variety of services: Web information search, SMS (short message service), MMS (multimedia message service), banking, payment, gaming, e-mailing, chat, weather forecast, GPS (global positioning service), and so forth. Collectively, we denominate this wide array of services as “m-commerce.” These digital media are considered to potentially improve the possibilities to reach consumers by allowing personalization of the content and context of the message.
Different Tiers of Mobile Phone
Ultra Low-cost MobilePrice range: Less than ₹1,500
Key Features include: B&W Screen, Messaging, Phonebook
Low to Medium CostPrice range: Less than ₹1,500 to ₹2,500
Key Features include: Coloured Screen, FM Radio, VGA Camera
High-cost MobilePrice range: Less than ₹2,500 to ₹4,000
Key Features include: Extendable Memory, Digital Camera, GPRS, MP3 player
Smart Phones HandsetPrice range: Greater than ₹4,000
Key Features include: QWERTY Keypad/Touch Screen, Dual SIM, Wi-Fi, and 3G
Short Messaging Service (SMS)
SMS is the one messaging standard common to almost every mobile phone. There are 870 million mobile phone subscribers that can send and receive SMS in India. Especially in India, maximum subscribers use basic feature phones (81 percent of the total mobile market), where SMS serves as the ideal messaging tool. MIM is popular, but it requires a smartphone, tablet or MP4 player.