Exhibitions & Expositions

Introduction

Exhibition means presentation of products, services, art, clothes, tradition and culture in open areas or indoor places. Most of the time, exhibitions usually occur within museums, galleries and exhibition halls, and World's Fairs in open areas. Exhibitions are organized by individual institution or by exhibition association, government, NGO’s in their respective places.

In an exhibition the first step is to give an organized presentation of goods, services etc. People present their goods on different stalls, areas allotted to them. Exhibitions may be permanent displays or temporary, but most of the times, "exhibitions" are considered temporary as scheduled to open for a time period. While many exhibitions are shown in just one venue, like exhibition in Delhi Haat, Surajkund International Fair, Art & Kraft Mela, Pragati Maidan Exhibition, are organized on the same places every year. Some exhibitions are shown in multiple locations and are called travelling exhibitions, and some are online exhibitions. Exhibitions range from an extraordinarily large event such as a World's Fair exposition to small one-artist solo shows or a display of just one item. For example a photo exhibition organized by any famous artist is one artist show.

There are different types of exhibitions held in the country at different occasions like Art exhibitions include display of artifacts from countless forms of human making: paintings, drawings, crafts, sculpture, video & sound installations, performances, interactive art, etc for example Surajkund International Fair. The Interpretative exhibition is require more context to explain the items being displayed, for example scientific and historical themes, where text, dioramas, charts, and interactive displays to give explanation. Next is Commercial Exhibition, also called trade fairs, trade shows or expos. The exhibition usually organized in a specific interest, so that any industry can showcase and demonstrate their latest products & service. Now with the emergence of new technologies Online Exhibition is also becoming popular. Online exhibition referred to as a virtual exhibition, online gallery, cyber-exhibition, is an exhibition whose venue is cyberspace, these also not restricted by time.

Growth of Exhibition Industry of India

At present, this industry is growing at a rate of 15 per cent at ₹94,000 crore. India’s exhibition industry has the potential to grow to US$990m, according to a recent report compiled for UFI by the Business Strategies Group. The Indian exhibition industry is growing at the rate of 15-20% annually; companies are harboring interest in events and also encouraging more international companies to showcase their products and equipments. The Indian Exhibition Industry Association (IEIA) has urged the government to grant “industry status" to the fairs sector as it has the potential to grow by 30-35 per cent, taking the industry size to ₹8 lakh crore in the next couple of years.

Future Trends

There are many employment related to this industry. When exhibitions are organized on a large scale (national or international level), in this case Curators are sometimes involved as the people who select the items in an exhibition. They take decision regarding what need to be show in the exhibition. Architects, exhibition designers, graphic designers and other designers may be needed to shape the exhibition space and give form to the editorial content. Organizing and holding exhibitions also requires effective event planning, management, and logistics. Exhibition organizers can develop products and services that offer a competitive advantage to major exhibitors that they cannot get in their own privately produced events.

Things to be Imporved

The Indian exhibition market needs to overcome many challenges before its growth potential can be tapped by organisers. “Venues are the most important obstacle facing the Indian exhibition, convention and trade show industry business. According to the BSG report, venue space dedicated to exhibitions in India was 254,707sqm in 2009, and no new venues are planned for at least few years.

Expositions

This is also a part of exhibition. Expositions (or commonly called as Expo) is a collection of things & organize them for public display. EXPO means "Exposition, large-scale public exhibition". But as comparison with exhibition a Registered Expo may be a maximum of six months in length and adhere to a wide universal theme that applies to all humanity. The 12th auto expo held in Pragati Maidan in New Delhi from 6 to 9 February 2014 gets tremendous success. Many international companies participated in this auto expo. The expo was organized jointly by the Automotive Component Manufacturers Association (ACMA), Confederation of Indian Industry (CII) and Society of Indian Automobile Manufacturers (SIAM). It is Asia's largest and the world's second-largest motor show. On the other hand Engineering Expo has successfully established itself as India's Largest SME Gathering on Manufacturing & Engineering and continues to be a Powerful driver of technology & investments. The year 2013-14 was witness to a highly encouraging participation from 52 cities across India. With over 87,865 trade visitors, 957 exhibitors and more than 58,712 leads generated, Engineering Expo has affirmed its top position amongst trade fair in this sector.