Brand is a mark, symbol, design or sometimes combination of these used to identify the products and to differentiate them from other competitive products. Brand Promotion Events is a common marketing strategy intended to increase product awareness, customer loyalty, competitiveness, sales and overall company value. Brand Promotion events are organized by Companies to inform, remind, persuade and influence the customers. It creates an image in the minds of the users of the products. All Brands Promotion Events have common goal to enhance the positive image of their product in the heart of the public. Brand Promotions Events includes mobile programs and events of any size, from a single event to a multi-city or national tour, putting the brand center stage through the event.
New Trends in Brand Promotion Events
Brand promotion events are related with the company’s popularity, performance and acceptability in the market. These events are tools to create Brand awareness and Brand recognition of any product. After getting a known brand position in the market the company have to follow some strategy to maintain it, like they give brand promotion gifts to their customer like key chains, diaries, cup, so that they can use it.
Companies use all kinds of media for promoting the Brand name, for example Thumbs-up organize brand Events with Salman Khan for the advertisement & they are also using the Facebook page of Salman Khan to promote their product. Companies doing brand promotions by using a variety of social media: Pinterest, Facebook, Twitter, Instagram, and Spotify. The promotions include coupons, giveaways, free apps, contests, and social games that promote the product.
Examples of Brand Promotion Events
TATA group is a multinational conglomerate company. Tata introduced “NANO” car with the tag “eco-friendly people’s car”. Company organized Brand Events in different parts of country for the promotion. According to market research people buy the car because of the Brand Name “TATA”. We can take another example of Airtel. As per article published in Economic Times in (July 2013) Today, over 22% of India's 870 million mobile users subscribe to Airtel. The brand has also carved a different place in the consumer's heart over the last few years with the lilting signature tune — 'Har ek friend zaroori hota hai'. ASSOCHAM is organizing Summit in July 2014 to promote Brand India in order to foster increased legal trade and formation of strategic alliances for building strong Indian Brands.
Big companies hire Event Organising Agencies to organise Brand Promotion events of their products & services. Candid Marketing, Kidstuff Mudra Max, Encompass, Solution Digital, are some of the well known Beast Brand Promotion agencies in India. These companies do all marketing work for the company, to make their brand and products popular in the market.